8 Legendary Books on Marketing, Positioning & Communication download pdf

1. Play Bigger by Christopher Lochhead, Kevin Maney, and Al Ramadan

 

Category Kings win 76% of the category economics.

Everyone else fights over the remaining 24%.

You cannot be a legendary marketer in today’s day and age without understanding Category Design.

2. Superconsumers by Eddie Yoon

 

The best way to grow your business isn’t “more customers.

It’s more Superconsumers.

Supers spend 30-70%+ more than the average consumer, and buy more products/services more often.

Win them, and you win the game.

3. Positioning by Al Ries & Jack Trout

 

One of the most timeless marketing books ever written, Positioning is the art of creating new space in the customer’s mind for your product/service/offering.

No differentiated position, no meaningful company.

4. What They Don’t Teach You at Harvard

 

Business School by Mark H. McCormack There’s the way the world works “in theory.”

This is what you learn in school.

And then there’s the way the world actually works.

This book is a wake-up call: relationships drive everything.

5. How To Win Friends & Influence People by Dale Carnegie

 

One of the first books to straddle the line between business and self-help.

This is a guide to communication, relationship-building, and creating your own definition for success.

6. Think & Grow Rich by Napoleon Hill

 

The fact this book isn’t required reading in MBA programs blows my mind.

In order to become successful, Hill says you must position your Chief Aim in your mind’s eye. And obsessively pursue it.

7. The Almanack of Naval Ravikant by Eric Jorgenson

 

Curated wisdom from Silicon Valley investor & founder of AngelList, Naval Ravikant, this is one of my favorite “business” books ever.

It is a guide for success while also acknowledging the flaws of the game.

8. The Psychology of Money by Morgan Housel

 

Finally, before you graduate and enter “the real world,” you should probably know… Getting rich is easy.

Staying rich, and not behaving poorly with money, is the hard part.

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