BBA 3rd Semester Syllabus

ORGANIZATIONAL BEHAVIOUR 

Unit 1: Introduction: Meaning and concept of OB, Key elements of OB, Nature and Scope 

of OB, Importance of studying OB, Contributing disciplines to OB, Models of OB. 

Unit 2: Individual Behavior: Personality- Concept, Determinants, Types, and Theories: 

Type theory, Trait theory, Psychoanalytical theory, Social learning theory, 

Development of Personality: Erikson’s Eight Life Stages 

Perception-Meaning, Perceptual process, Factor saffecting perception, 

Improvement of Perception, Application of perception in OB. 

Learning- Meaning, Determinants of learning, Learning Theories: Classical 

Conditioning, Operant Learning, Cognitive Theory, Social Learning Theory. 

Meaning of Reinforcement: Schedules of Reinforcement, Punishment, Effect of 

Learning on Behaviour. 

Unit3:Interpersonal Behaviour: Concept, Types, Skills for Cooperative Interpersonal 

Behaviour. Concept of TA. 

Unit 4: Group Behaviour: Meaning of Group, Types of Groups, Reasons for formation of 

groups, Theories of Group formation, Stages of Group formation and development, 

Concept of Group Dynamics. 

Unit5:Organizational Issues:OrganizationalConflicts-

Meaninganddefinition,Sources,Types,Advantages and Disadvantages, Process/ 

Stages, Conflict Management. 

FINANCIAL MANAGEMENT 

Unit 1: Nature of Financial Management: Finance and related disciplines; Scope of 

Financial Management; Profit Maximization, Wealth Maximization-Traditional 

and Modern Approach; Functions of finance–Finance Decision, Investment 

Decision, Dividend Decision; Objectives of Financial Management; Organization 

of finance function. 

Unit 2: Time preference of money , Concept of Present Value and Future Value of Single 

Cash Flow , Annuity ;Long -term investment decisions: Capital Budgeting – 

Definition, Principles and Techniques; Nature and meaning of capital budgeting; 

Estimation of relevant cash flows and terminal value; Evaluation techniques; 

Concept and Measurement of Cost of Capital: Explicit and Implicit costs; 

Measurement of cost of capital; Cost of debt; Cost of perpetual debt; Cost of Equity 

Share; Cost of Preference Share. 

Unit 3: Capital Structures: Basic Concept, Approaches to Capital Structure Theories – Net 

Income approach, Net Operating Income approach. 

Unit 4: Working Capital Management: Basic Concept, Management of Cash – Preparation 

of Cash Budgets (Receipts and Payment Method only); Cash management 

technique, Receivables Management – Objectives; Credit Policy, Cash Discount, 

Debtors Inventory Management (Very Briefly) – ABC Analysis; Minimum Level; 

Maximum Level; Reorder Level; Safety Stock; EOQ, Determination of Working 

Capital.

PRINCIPLES OF MARKETING 

Unit 1: Introduction: Nature, Scope and Importance of Marketing, Evolution of 

Marketing; Core marketing concepts; Company orientation – Production concept, 

Product concept, Selling concept, Marketing concept, Holistic marketing concept. 

Marketing Environment. 

Unit 2: Segmentation, Targeting and Positioning: Levels of Market Segmentation, 

Basis for Segmenting Consumer Markets, Difference between Segmentation, 

Targeting and Positioning; 

Unit 3: Product & Pricing Decisions: Concept of Product Life Cycle (PLC), PLC 

marketing strategies, Product Classification, Product Line Decision, Product Mix 

Decision, Branding Decisions, Packaging & Labeling, New Product Development. 

Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical 

treatment), Adapting Price (Geographical Pricing, Promotional Pricing and Differential 

Pricing). 

Unit 4: Promotion Mix: Factors determining promotion mix, Promotional Tools – 

basics of Advertisement, Sales Promotion, Public Relations & Publicity and Personal 

Selling. 

Unit 5 : Place (Marketing Channels): Channel functions, Channel Levels, Types of 

Intermediaries: Types of Retailers, Types of Wholesalers. 

Marketing of Services – Unique Characteristics of Services, Marketing strategies 

for service firms – 7Ps.

PERSONALITY AND PERSONAL SKILL DEVELOPMENT 

Unit1: Personality – Meaning, Elements/ Determinants, Types, Development of Personality, 

Personality Disorders, Concept of Self Esteem, Assertiveness, Interpersonal 

awareness (JOHARI), Empathy, Emotional intelligence, Time management, Stress 

management, Personal effectiveness, personal grooming, health & hygiene, body 

language gestures, Commitment Ethics and Morality, Growth Motivation. 

Unit2: Attitudesand Values: Concept and Meaning of Attitude, Features, Sources of 

Attitudes, Types of attitudes at work place, modification of attitudes. Concept and 

meaning of values, types, factors affecting values. 

Unit3:Teams&Groups–MeaningofGroups,Features,Types,TheoriesofGroupformation, 

Reasons of Group formation, Group Performance, Group Roles, Group Norms, 

Group Cohesion, Problems/Difficulties of Informal Groups; Meaning of Teams, 

Types, Building Effective Team. Leadership skills 

Unit4:Career Development and Planning–Meaning of Career, Meaning of Career Planning, 

Need/Importance of Career Planning, Steps in the Career Planning process. 

Unit5:Business Etiquettes & Manners– Meaning of Business Etiquettes, 

Advantages/Benefits. Etiquette of the written word, Telephone Etiquettes, Business 

Meetings, Types, Handling business meetings.

COMPUTER APPLICATION 

Unit1. Internet – evolution & Applications, Web services: chat, email, video conferencing,

e-Learning, e-Banking, eShopping, e-Reservation, e-Governance, e-Groups, social

networking, Mobile technologies: SMS, MMS, 3G, 4G, Internet Protocols: SMTP,

POP3, HTTP, HTTPS. Remote login and file transfer protocols: SSH, SFTP, FTP,

SCP, TELNET, SMTP, TCP/IP, World Wide Web (WWW) – Evolution, Basic

features. Clients & servers, URL, HTTP, HTML, XML, multimedia, WWW

Browsers, WWW Servers, using a Web Browser e.g. Chrome, Bing, etc.

Unit 2. E – mail – E-mail basics, E – mail networks, Protocols, working, Format of an E-

mail message, Basic E – mail functions 

Unit 3. Internet & Web Security – Needs and threats, Firewall, Firewall Architecture,

Types of Firewalls 

Unit 4. Word Processing: text creation & manipulation, Formatting Text and Table

manipulation, Spreadsheet: concept of worksheets and workbooks, creating charts

and graphics in MS Excel, PowerPoint presentation: Creating graphs, tables, charts,

use of animation and multimedia 

Unit 5. Tally: Basic definition of Tally, Features of Tally, Advantage and disadvantage of

Tally, Tally accounting, manual accounting, and financial accounting. 

Unit 6. How to functionalize Tally.ERP 9 and create or set up a company in Tally.ERP 9,

Accounting Masters in Tally.ERP 9: Concepts related to F11: Features, F12:

Configurations, and setting up account heads, Voucher Entry in Tally.ERP 9: 

Concepts related to invoicing, inventory vouchers, and accounting vouchers, TDS:

What is TDS, how to configure TDS in Tally ERP 9, creating masters, processing

transactions, and generating TDS reports. 

PRACTICAL TOPICS 

1. Installation of Tally.ERP 9 

2. Preparation of Profit & Loss Account and Balance Sheet using Tally.